Steph West served as the Executive Producer at Redstory and worked with client Lane Bryant to develop video content for an internal annual employee gathering. After discussing the vision with the client, we determined that we would create an event campaign designed around the concept of “Dear Lane Bryant,” which utilized customer letters and feedback read by actresses to Lane Bryant employees during the meeting. West selected the models, wrote the scripts, and led the creative concept at the approval of the client, which was a clean, contemporary minimalistic background to enhance the models and the Lane Bryant clothing. Kevin Tkach led the execution as the director, DP, and editor. See screen captures from the videos below.